Highlighting Sponsors Doesn't Have to be a Snooze

 So you want to highlight some of your sponsors at an event--in front of the audience--in a fun way. 

The sponsors, however, are a bit dry, a bit repetitive, and the audience couldn't reasonably be expected to know anything about the particulars of their business. The important thing is having a bit more exposure. 

So what do you do? A game show. 

But how do you create a game show when the audience doesn't know anything about the sponsor?

With the power of info screens and piggyback questions. For instance, we had a client that wanted an energetic end to their event while featuring the sponsors in a game show format. So what we did was turned a fact or facet of the sponsor into an only-tangentially-related, fun trivia question. 

Some examples. 

We showed this info screen about the sponsor--an exterior company.

Since they were started in 1947, we latched onto that and decided to see if they could pick out this actor (who was in the audience's generation). 

Another info screen leading into a question...

With a fun, light-hearted trivia question that the audience had a reasonable chance at guessing or remembering. 

The game proceeded like that for all the sponsors, and in the end the audience had more sponsor name recognition--but also ended the event with energy, excitement, and fun.