Superior Sponsor Games

Last week we talked a little bit about a particular type of game we created to highlight event sponsors. That's not the only way to bring attention to your sponsors through a game show--generating excitement and curiosity around their products/services. 

Here are some game show formats we love that highlight sponsors in a way that is ALSO fun for the audience. 

1. Sponsor Jeopardy: Each sponsor can be featured as a category with varying point values per question. The sponsors themselves can also make appearances to be part of a video clue or question.

2. Trivia AllPlay: Sprinkle in sponsor segments between presentations to refresh the audience and revive the energy of the event. These questions are straightforward in sponsor information, but by threading them throughout the event the audience isn't overwhelmed by sponsor information, and they look forward to the consistent boost from competition.

3. Tangential Questions: The method described last week; your audience might not have a good knowledge base about the sponsor content and cannot be expected to know random sponsor trivia or data about their offerings. This piggyback question format gives the audience a blurb about the sponsors--then jumps to a related pop-culture or general trivia question based on the genre or keyword from the sponsor information.

4. Sponsor Idol: Challenge your sponsors to be creative. In Sponsor Idol, sponsors are tasked with presenting a short pitch--2 minutes max--in the format they want. The audience's task (and what keeps them at-attention and involved) is to judge these presentations and rank them, coming up with a winning sponsor presentation. Creativity and memorability is rewarded. 

These are just a few ways to incorporate and highlight sponsors in general sessions. When having attached trade shows/showcases, there are many other options as well, including at-booth trivia games/challenges, scavenger hunts and passports, etc. Gathering information at the booth that the audience has to use in future challenges also incentivizes meaningful sponsor interaction. 

Sponsors are important to events--and they often don't get the highlighting they deserve aside from passive logo branding, etc. Time to make their time more valuable and give the audience positive emotional sponsor associations--with gamification!