In order for anyone to learn anything--from riding a bike to building a rocket to learning a new sales process--they need to go through the four stages of learning: Preparation, Presentation, Practice, and Performance.
Most sales meetings focus on the Presentation stage exclusively... but without addressing the other 3 areas, your content will not be retained.
See what happens when you account for some--and not ALL--of the 4 stages of learning at your event:
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