How to Acknowledge Sponsors...in a Song.

We come across this issue frequently--especially in forums, associations, or events with a showcase/tradeshow component: How does one give sponsors appropriate face time in the main event?

We've seen logos on the wall, in PowerPoints...we've had emcees and presenters thank them, we've had sponsor signs in break tables, etc. All of these things are good, but in addition to those we like to thank sponsors...in a song.

Not only is a parody song funny and engaging, but it ensures that every attendee is paying complete attention when the sponsor is getting their name-check. Sponsors are often very important and they deserve a little fanfare.

The video in this blog is Neighthan the Horse, thanking the sponsors to the tune of "My Favorite Things" at an event. Not only do they get a name check, but they also have a line about what they do--elevating the sponsor shout-out above a slide with logos and a round of applause.