Watching trends in team building is interesting to event professionals. Multi-day meetings have traditionally reserved an afternoon "outing" so the audience could have some non-event "reward" time. This could be a golf tournament, a spa afternoon, some deep-sea fishing...whatever. This was well-intentioned; the audiences were faced with hours of intense workshops or general session content, and in a meeting generally devoid of one-to-one content, interaction and networking (that didn't revolve around the bar) was needed.
However, this type of team building was seen as lacking a true business purpose, and as belts tightened it became more and more frowned upon. Meeting planners were faced with a dilemma: give the audience a chance to relieve stress and network--but with a business purpose. Team Building was born.
And then came ropes courses, build-a-bikes, scavenger hunts... you get the idea. It reflects an unfortunate team building trend--that it's something that is plugged into a meeting as an a-la carte element instead of something consistent with the whole. Not that the charity purpose is bad (it is absolutely not, and could definitely be part of a company's ongoing mission) it's just that people are not utilizing the full potential of team building.
A well-designed meeting has team building, sure, but it uses it in a different way:
- Team building is integrated with the theme and content of the event. Is a major component of your event a new product? Sales training? The goals for the next year? You can--and should--use these as jumping-off points in designing team building activities. Use team building to build upon skills. That's not saying it can't be a bit lighter on the learning and heavier on the fun, but integrating team building with content produces a powerful punch.
- Team building is not a 3-hour single event. Team building integrated throughout the event (i.e. putting the audience on teams and having multiple team challenges throughout the meeting days) can be much stronger both in team building and in overall audience engagement. You can still have the three-hour team building block, but it can be supplemented by other team building activities. Your whole event has the potential to build up your team--grab and use that potential.
- Team building has meaning. You don't want your audience to walk away going, "That was fun, but so what?" or worse, "That was pointless, I wonder how much that cost?" Team building is an amazing opportunity to give your audience members a gift; of creative opportunity, of peer learning, etc. It should be relevant to them. The new wave of team building tends to be slightly more inclusive than the divisive "golf outing" wave, but hardly any of the messaging lasts beyond the event. I've never spoken to anyone who reminisces fondly with colleagues: do you remember that bike-building we did?