"We just want to let them go to the bar and network. They're so stressed out from sitting in the meeting all day that they need to relax."
It was like a needle-scratching-record in our conference room. Jaws dropped. Heads started to shake back and forth slowly in disbelief.
There are three things that are astounding about that statement:
1. The meeting was so stressful and packed with information that the attendees needed to medicate with alcohol. (To forget the event?!?)
2. Drinking is not networking, nor is it teambuilding.
3. This sentiment is more common than people might realize.
First off; your event should never be so jam-packed with information that your presenters must drink to forget their experience. Your content is presumably important--it should be metered out in digestible chunks so that it can be absorbed and remembered--NOT so it causes stress (and if it's not important enough to be remembered--why are you covering it?).
That aside, there are key elements that one should remember about teambuilding that will help produce the event's outcome:
Teambuilding should occur throughout the event. Three hours of teambuilding isn't as effective as teambuilding that is woven throughout the event. Give attendees a chance to bond (and a brain-break) with interactive activities sprinkled in between presentations. Dividing the audience into teams and having competition (with competitive elements like game shows, presentations, etc.) within the event is a great way of doing this.
Teambuilding should be carefully structured. An afternoon of golf doesn't bring your audience closer together. It brings a foursome who like golf closer together. It brings pre-existing cliques within the organization closer together. That's important, sure, but the strength of teambuilding is networking with peers that one might not normally come in contact with (but who can enrich one's working life through the contact).
Structure teambuilding to mix up regions, cliques, job roles, etc. Make sure that everyone has a role in a teambuilding activity so that no one is left out.
Teambuilding should be neutral. Not everyone loves a spa trip. Not everyone loves a ropes course. Some people (gasp!) hate golf. Pick a teambuilding event that is on "neutral" ground--that focuses on the team instead of the specific activity.
Teambuilding should support the content. There's no reason that you have to discard your content to do a teambuilding event. You can get just as much mileage out of getting your audience to present content in a fun way--to play with the content--in a team setting. It both suits the event objectives and is a bonding experience.
For instance, we'll occasionally have an American-Idol-Style evening event where teams have to come up with the best product presentation (using craft materials, creativity, and fun).
It's time to rethink teambuilding. Three hours of golf and spa is recreation, not bonding. If you want to bring your group closer together, get closer to what teambuilding SHOULD be. Raise the bar--don't congregate around it.