Wednesday, September 22, 2010

Why we Love Steve Jobs

We love Steve Jobs from Apple. Well, I mean, we don't personally love Steve Jobs, but we do love the way he presents.

Our office gathered around a laptop (yes, a Mac) to watch Mr. Jobs announce new iTunes, Apple TV, and iPod Touch (among other) upgrades. As we listened to him speak, it became abundantly clear that he's a walking best practice for presentations.

Not that this is revolutionary, much has been made at websites like Presentation Zen, etc. about the clean, clear way that Mr. Jobs presents.

He:

Has clean slides with lots of "white" space.
His slides are so simple, in fact, that the average presenter would be tempted to add just a bit more. A few talking points, perhaps? Alas, the simplicity is crucial. The slides are easy to understand, impactful and resonate INSTANTLY with the audience.

He is a great technical speaker.
There's a lot of training that goes into a speaker being seen as "down to earth". It's a hallmark of practice that Mr. Jobs presents with such ease, and so that everyone--from your average at-home blogger, to a shareholder, to a technician, to the consumer--can understand the message. Not only is his message colloquially phrased, but he has genuine passion evident in his speaking. Rehearsed/fabricated (we think not) or not, it makes the presentation that much more compelling.

Has a great process for learning.
Mr. Jobs presents the features/benefits of his product, then he demonstrates how it works, then he recaps the features and benefits. Not only does this change the way the information is presented--making it more engaging--but it also reinforces the learning. He'll take out a product and demonstrate the physical process of a procedure on stage. This connects all the dots--from features to function.

Whether you're an Apple user or not, there's no denying that Steve Jobs does one heck of a job presenting his products. It's a style we could all afford to emulate in internal OR external presentations.

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