Maybe it seems silly to use a parody song at a corporate event or in a serious video--but using parody songs to communicate or review key messaging isn't just a one-note wonder (ehhem...). They're a smart, brain-based way to engage the audience with the content; at an event, in a video, online, or in person.
Think back to when we were kids; the most important building blocks in education were taught...through song. The "ABC's" and "1-2-Buckle my Shoe" were instrumental in getting toddlers reading and counting. Programs like School House Rock taught older children about everything from conjunctions to the process behind being a "bill on capital hill". Simply put, music and songs can help us learn--and that doesn't stop in childhood (nor does it need to stop outside the door of a corporate event).
Parody and learning songs are captivating. They:
- Engage both the creative and pragmatic areas of the brain.
- Promote a positive learning experience.
- Manipulate an audience's emotional state (try frowning while listening to a Sousa march).
- Are a novelty that captures attention.
- Can stick in your head (talk about message reinforcement!).
- Are just plain fun--to listen to AND to write.
For instance, be sure to turn up your volume and take a look (and listen!) at this video that we wrote and produced for Transamerica's SecurePath--designed to educate visitors to their website about applying for Social Security:
We used opera in this example because it was appropriate for the subject matter and the audience, but we've also done parodies of popular songs, classics, oldies, etc.
Now that's NOT just information about Social Security as usual.