"Then they'll do their Pecha Kucha presentations," said one of the creative directors.
The what now?
Pecha Kucha (pronounced pa-cha-chka). It's a presentation format developed by Japanese architects who wanted to show off their work, but who were sick of the same old death-by-PowerPoint presentations.
Basically, a presenter is allowed 20 slides--20 seconds per slide--for a presentation total of 6m:40sec.
We kind of love the idea.
Obviously, it's not going to work for all content and all presentations, but the concept is great.
- Because there are only 20 seconds alotted per slide, slides have to be very graphically heavy.
- Simplicity is key--there are no eye-chart graphs, because you can't absorb that in 20 seconds.
- The rapid-fire format is a break from the norm, and has the potential to be incredibly engaging.
- There's something *different* and catchy every 20 seconds, continually reinaging the brain.
- It forces presenters to pare down their information into the most critical bits.