Wednesday, July 15, 2009
AllPlay Web: Curing the Common Webinar
Live Spark has redesigned a lot of events over the years. When the economy started turning down, however, events followed; a result of travel budgets decreasing on a great scale.
Not to worry, however. Live Spark doesn't really specialize in *events* exclusively (though we make a huge impact in that space). No, what we've always been concerned about is presentation; finding ways to communicate information in a more efficient, interactive, effective way, ensuring that MORE of the crucial points are retained by the intended audience.
So when live, face-to-face events started being supplemented or replaced by webinars--or web conferencing--we found a niche where we could also make a difference. After all--what is a webinar but a presentation?
What we found was that a lot of webinar hosts were making the same mistakes in a webinar as they were in their face-to-face presentations. There was PowerPoint--and how!--very little interaction, and no call to action, review or accountability.
But a webinar--more than anything--cannot be a presentation as usual. Attendees aren't in an event space--eyes dutifully turned towards the stage and away from their Blackberries because they hold a sense of obligation to look like they're paying attention. They're in front of their own computers with the great, powerful and endlessly diverting internet in front of them. With email! And games! And... well, one gets the idea. There is no way to ensure that they're paying attention.
The need to engage webinar attendees is greater than ever. They need interaction. They need accountability. They need measurability. They need feedback. They need camraderie. They need...competition and fun and engagement and...and... and....
They need AllPlay Web.
Developed by Live Spark's sister company--LearningWare--AllPlay Web allows you to engage every webinar attendee with an online game show experience.
· Each webinar attendee participates using their own onscreen keypad.
· Individual player results are tracked for accountability and analysis.
· Works with every Webinar provider: Webex, Gotomeeting, Elluminate, etc.
It's a great resource that we've begun to utilize in re-designing our client's webinars to be brain-based, interactive and anything BUT a presentation as usual.
If you’re conducting webinars, you must check this out.
Watch a video here:
Or go to www.learningware.com and sign up for a webinar to see it in action.