Congratulations, you've just had the best event they'll never remember...

We made a short video highlighting our event philosophy.

These are absolute event truths that a lot of companies don't take into account when planning their event.

For instance: The attention span of an attendee during a presentation is 5-7 minutes. Do you know anyone that keeps their presentation that short? What about all those 90 minute CEO presentations about the direction of the company?

That's important information, right? Right. It is, in most cases, absolutely CRITICAL information. Yet the attention span of the audience wavers at the 5 minute mark. So how do you keep your audience engaged during a long presentation? (And no, the answer is not making everyone fit their content into 5 minute chunks...you can still have very effective 90 minute presentations--think of expert keynote speakers and how they keep the audience engaged the entire time...)

There are multiple ways to engage the audience that accommodates the limitations of the working memory. We employ several techniques: from varying content, to multimedia, to storytelling to more unique solutions like AniMated characters and audience interaction.

And yet, most meetings are planned so that if the right people present at the right time, and everyone who "needs" to present gets to present (structured around breaks, lunches and golf time, of course) the event is considered a success.

But when the attention span of the audience isn't taken into account for EVERY presentation, you lose the value of your event. Something to think about, no?

Creating Powerful PowerPoints: A hands-on workshop

Recently a client attended an industry event where Dan Yaman spoke on how PowerPoints are usually used at events in ways that are counter-intuitive to learning.

The client challenged us: Is there any way to use PowerPoint WELL?

The answer is yes. PowerPoint has gotten a bad rap from many years of ill-use and abuse. It's a stalwart tool, but it's taken a beating in the popular event culture. PowerPoint is evil. PowerPoint is how you kill learning. Death comes by PowerPoint!

Not exactly. PowerPoint is a GREAT tool. IF you know how to use it.




In our workshop, the goals were this:

• To show, generally, what kind of information presentation the brain responds to.

• To show, generally, what the brain does NOT respond to.
• To give best practices.
• To correct worst practices.
• To give participants hands-on experience in editing their own slides.

Here is a broad-brush overview of the brain:

The brain responds to:
Novelty
Emotion
Visuals
5-7 minute segments
Stories
Clarity

The brain does not respond to:
Visual clutter
Confusing data
Excessive words on a slide
Irrelevant material/words/content
Typical PowerPoint presentations

So how did we go about showing the participants of the workshop how to create powerful PowerPoints? By giving them a hands-on experience with a deck. We printed out large PPT slides on paper--real slides that we had been given by a client.

The first step: Look at one slide and discern the main message points.

Second step: Remove excess words/data/clutter.

Third step: Think of a way to portray the same data on clearer, cleaner slides.

What happened was that most people came up with 3-4 clean, visually impactful slides in place of one cluttered slide. There was much tittering and taboo-whispering; for these participants had long been taught that they could only have X slides per deck--no matter how much information they had.

A 90-minute workshop wasn't enough to completely and permanently change bad PowerPoint habits, but it was a good start toward the fundamentals of Brain-Based PPT design.